著名实战派营销专家,清华大学职业经理人培训中心教授、北京大学经济学院企业家研修班客座教授。以《孙子兵法》、《论语》、《老子》等中国古代经典哲学著作为武器结合最新欧美企业经营管理理论对中国房地产、电信、制造、医药、零售、化工、保健美容等行业进行了广泛的跟踪研究,并对具有代表性的企业进行深入的剖析。
Introduction:
Famous front-line marketing experts, Professor of professional managers training center of Tsinghua University, Guest professor of economics entrepreneur training School of Peking University.
Professor Zhang combined Chinese ancient classical philosophy works including "Art of War", "The Analects of Confucius", "Lao Tzu" with the latest European and American business management theory to study China's real estate, telecommunications, manufacturing, pharmaceutical, retail, chemical, health and beauty industries and analyze representative enterprises deeply.