简介：
切割营销理论创始人，著名营销战略与品牌运营专家，中国顶尖的营销大师，北京赞伯营销管理咨询有限公司董事长。1990年起，路长全开始参与中国市场营销实践，从最基层的营销代表做起，历经营销主管、营销副总、总裁等职务，直至参与并指导中国大中型企业、跨国公司的营销变革等工作，积累了丰富的营销实践经验。
主要成就：
《1/2切割大营销》、《新切割营销》、《品牌的两极法则》、《章鱼商业模式》等。
Introduction:
Founder of cutting marketing theory, well-known marketing strategy and brand operation expert, China's top marketing master, chairman of Beijing zab marketing management consulting co., LTD. Since 1990, long road began to participate in the Chinese market marketing practice, all start from the grassroots marketing representative, through marketing director, marketing vice President and President, to participate in and guide China's large and medium-sized enterprises, multinational marketing changes, accumulated rich experience in marketing practice.
Achievements:
1/2 cutting big marketing, new cut marketing, the law of the brand, the octopus business model and so on.
