The founder of the theory system of deep powder marketing, hailed by the industry as the first person in the fan marketing industry, has been praised by the clients as the crowd-funding queen of China. She is a consultant to several fortune 500 companies, such as Cofco and Lenovo, and has tutored many of the world's most famous start-ups. The two cases, such as the second bomb, the cashews and the three dads, have been called classics by Chinese marketing circles.